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Bafang Koi: A Symbol of Cultural Blessings and Banking Prosperity

Ziqiong Li's Bafang Koi design is a testament to the fusion of Chinese cultural symbolism and modern packaging innovation. The gift box, with its intricate koi elements, signifies the gathering of wealth from all directions, in line with the Chinese tradition of wealth from eight directions. Each koi fish within the design carries its own blessings, adding depth and meaning to the overall composition. The design's unique properties lie in its ability to tell Chinese stories through creative packaging, activating Chinese brands with cultural resonance, and integrating the wealth attributes of the banking industry with traditional blessings.

The design's interaction is deeply rooted in Chinese cultural symbolism, with the cover featuring an outer square and inner circle, representing yin and yang, earth and sky. The design's realization technology involves a combination of paper printing, hot stamping, embossing, and UV processes, utilizing tactile paper and gold card to bring the intricate details to life. This exceptional design won the Silver A' Design Award in 2022, recognizing its outstanding expertise, innovation, and artistic skill.

Ziqiong Li, the founder, designer, and illustrator of One Design brand communication, has a proven track record of innovative product packaging and cultural and creative development. His works have garnered international acclaim, including the Pentawards and Red Dot Awards, showcasing his commitment to excellence and creativity in design. Based in Xi'an, China, Ziqiong Li continues to push the boundaries of design, infusing traditional cultural elements with contemporary relevance.

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