FOR IMMEDIATE RELEASE

Exodus Solutions Unveils Identity for Hair For Hope Cancer Care Initiative

Exodus Solutions, in collaboration with the HOPE Foundation for Cancer Care, has unveiled a distinctive identity for the Hair For Hope Cancer Care Initiative. The initiative, aimed at educating young adults about public good, has been given a unique symbol called "Halo of Hope," representing the commitment towards cancer survivors and the joy of living confidently. The design is not only visually compelling but also strategically crafted for future management and implementation.

The "Halo of Hope" symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise, and the smile of the individuals receiving care services as they can live confidently again. The design conveys simplicity but clarity to the event's spirit. The color choice of the design serves as a reminder to participants of the essential requirement that their hair should remain natural, not dyed or treated in any other way. Additionally, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team, ensuring consistency across collaterals.

The initiative is not just a one-time event but a continuous effort, with the collaboration set to introduce other initiatives for the foundation. The project, which started in March 2022 and concluded in July 2022, has been a result of extensive research and qualitative methods, including IDIs with key stakeholders and design-thinking techniques to attain consensus across the top management team on brand strategy and action steps. The team has successfully overcome challenges in brand strategy and design, ensuring that the brand purpose will be the guiding principle for all decision-making in the future.

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