FOR IMMEDIATE RELEASE

Sienna Monroe: Sustainable Brand Identity and Packaging Design by Ricci Williams

Ricci Williams, a renowned designer from London, has unveiled the sustainable brand identity and packaging design for Sienna Monroe, a conscious cosmetics brand. The project, completed in Los Angeles during the summer of 2020, has been recognized with the prestigious Bronze A' Design Award in 2021.

The design reflects the brand's ethos of eco-friendliness and sustainability, featuring a unique identity, packaging, and stationery that align with Sienna Monroe's commitment to creating plant-based, cruelty-free beauty products. The packaging is designed to be protective without being wasteful, encouraging reusability and reflecting the brand's dedication to environmental responsibility.

Utilizing recycled, compostable cardboard stock and infinitely recyclable glass for the packaging, the design minimizes waste and promotes reusability. The beauty gift box doubles as a shipping box for online orders, further reducing environmental impact. The self-adhesive sticker is made from Post-Consumer Waste paper stock, emphasizing the brand's commitment to sustainable practices.

Ricci Williams overcame the challenge of meeting the client's brief by incorporating natural print patterns into the design, adding depth of color and softness while avoiding cliched vegan design cues. The typography and handmade print in softer hues hint at the brand's ethical values, while the glassware design showcases natural ingredients inside the bottles, embodying the brand's commitment to transparency.

Sienna Monroe's sustainable brand identity and packaging design by Ricci Williams has set a new standard for eco-friendly, sophisticated design in the beauty industry, earning accolades for its creativity, resourcefulness, and contribution to improving quality of life.

-END-