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Solemici Packaging: A Masterpiece Inspired by Italian Renaissance

Dmitry Kultygin's Solemici Packaging has been recognized with the prestigious Silver A' Design Award in 2021. The packaging concept draws inspiration from the rich traditions of Italy, transforming meat delicacies into a work of art that delights the senses. The unique design, featuring gold foil stamping and vibrant details, sets the product apart on the shelf, captivating consumers and facilitating quicker purchase decisions.

The main packaging consists of a plastic tray with marble texture printing, complemented by a paper header crafted using offset printing and gold foil stamping. This attention to detail and premium character enhances the product's appeal, emphasizing the manufacturer's respect for production traditions.

By drawing a metaphorical connection between meat delicacies and masterpieces of art, Solemici Packaging engages consumers at the point of sale, guiding them towards making an informed choice. The project, initiated in December 2020 in Moscow, aimed to convey the superior quality and rich traditions of Italian salami and prosciutto, overcoming creative and technical challenges to create an emotionally compelling design that stands out in the market.

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