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Fusionista: Redefining Cinematic Experience

Oft Interiors Ltd. has unveiled Fusionista, a groundbreaking renovation project that has transformed a traditional cinema into a high-end, experiential entertainment space. The project, located in Sheung Wan, Hong Kong, began in 2018 and was completed in 2019, marking a significant shift in the consumption structure and business model of the original cinema.

The renovation project aimed to cater to the evolving needs of young consumers, introducing a new function orientation and a unique "experiential consumption scene." The design team meticulously crafted the space to reflect the importance of experiential consumption, focusing not only on visual aesthetics but also on material control and the arrangement of spatial elements.

Spanning an area of 4375 square meters, Fusionista boasts a captivating blend of materials including marble, aluminum, fabric, carpet, glass, coaching, and painting. The design team strategically utilized these materials to create distinctive functional spaces, each offering a unique sensory experience to visitors.

One of the key challenges of the project was the distribution of the cinema across four different floors, presenting technical and creative hurdles for the design team. However, through meticulous planning and innovative spatial arrangements, the team successfully overcame these challenges, creating a seamless flow throughout the space.

Recognizing the exceptional innovation and design prowess demonstrated in Fusionista, Oft Interiors Ltd. was honored with the prestigious Golden A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021. This accolade celebrates the team's remarkable ability to merge art, science, design, and technology, setting new standards in the world of interior design.

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