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Guangzhou Metro Spirit Lightbox Poster Design

Zhaohui Lu's innovative lightbox poster design for the Guangzhou Metro captures the essence of the city's fast-paced life and the professional attitude of its young workforce. The vibrant and youthful posters, exhibited in May 2022 at 24 stations in Guangzhou, reflect the professionalism and diversity of Guangzhou Metro's services, using bold colors and graphics to attract passengers and communicate the brand image.

The project, realized using a Fujifilm medium format camera and Adobe Photoshop software, prioritizes environmental friendliness and sustainability by incorporating low-energy LED lights and eco-friendly acrylic materials. Each poster, measuring H140mm x W280mm, features high-quality acrylic and high-brightness LED lights, consuming low energy.

The design process involved extensive research, including market and user research, to ensure the design met the client's needs and resonated with the target audience. The team overcame challenges of balancing modern design trends with traditional Chinese culture, ultimately receiving a Bronze A' Design Award in 2023 for their outstanding and creatively ingenious work.

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