/DESIGN/newswire -- COMO, CO, ITALY -- SATURDAY, 07 SEPTEMBER 2024, 21:09 UTC+1
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CHINA -- /DESIGN/newswire -- Sep 06, 2020
Introducing RV Wine, a premium limited edition reserve produced in France, with a batch of 6,000 bottles, encapsulating the essence of French wine culture and contemporary Parisian fashion.
FOR IMMEDIATE RELEASE
RV Wine is a premium limited edition reserve produced in France, with a batch of 6,000 bottles. The wine is inspired by the contemporary sophisticated fashion style in Paris, France, offering a sensual and emotional ride that accentuates the true character of its terroir. The design incorporates spot UV, hot stamp print, and screenprint on recyclable PVC, showcasing its unique properties and commitment to sustainability. With a 13.5%vol and 750ml, this wine is a true embodiment of premium quality and sophistication.
The project, led by Hu Jijun, the founder and creative director of Dreamatic Design, began in April 2018 and was completed in August 2019 in Shanghai. The design process involved extensive research, market assessment, and overcoming various creative and technical challenges to ensure the brand's deep-rooted presence in consumers' minds.
Hu Jijun, a renowned figure in the world of branding and packaging design, has a rich history of working with national and international companies, linking corporate strategies with design strategies. His mission is to build and nurture a design-sensitive culture for leading brands, and his expertise has been recognized with prestigious awards and accolades, including the Bronze A' Design Award for RV Wine in 2021.
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