FOR IMMEDIATE RELEASE

Half Production's Brand Identity Redefines the Balance Between Function and Creativity

Half Production, a photography and videography studio, has revealed its new brand identity designed by Goi Jien Ming, in collaboration with Creator Design Studio. The brand's philosophy, centered around the balance between half and full, is reflected in the visually striking logo inspired by the action of pouring water.

The unique feature of the design lies in its representation of the pursuit of improvement, symbolized by the act of pouring water. The brand's ethos of humility and continuous learning is elegantly captured in the visual identity, emphasizing the balance between function and creativity.

Developed through a meticulous design process, the brand's visual identity revolves around an oval icon, shaped by the form of water. This design represents a harmonious blend of the client's beliefs and the designer's creative vision, resulting in a visually compelling and meaningful brand identity.

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