FOR IMMEDIATE RELEASE

Nature-Inspired Place Branding Project

Fabrizzio Mendez, along with his team, has developed Curridabat Ciudad Dulce, a place branding project that draws inspiration from nature to create a positive experience for the citizens of Curridabat, Costa Rica. The project commenced in July 2018 and concluded in April 2019, with ongoing collaboration with the local government for further brand implementation.

The brand's essence is rooted in nature, utilizing principles of harmony, organization, and logic found in natural patterns such as fractal geometry, symmetry, and spirals. The visual system features hexagon-shaped patterns inspired by nature, facilitating brand identification across various graphic materials.

The project involved extensive research, including in-depth interviews with key figures in the local government, demographic studies, and audits of existing graphic materials. The brand's design reflects the city's innovative vision, balancing rational-scientific and emotional-holistic elements.

Curridabat Ciudad Dulce was honored with the Silver A' Design Award in 2021, recognizing its outstanding expertise, innovation, and remarkable level of excellence in graphics, illustration, and visual communication design.

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