FOR IMMEDIATE RELEASE

V Vissi Sustainable Fashion Collection

Vickie Au's V Vissi fashion collection, launched in September 2019, presents a sustainable approach to fashion, aiming to co-create with industry stakeholders and promote ethical, customizable, and environmentally-friendly designs. The collection addresses the environmental impact of the fashion industry, offering fashionable, wearable, and affordable designs to support sustainability. The three series of merchandise, Hangers, Shade of Green, and Fabric Story, demonstrate a shift from a linear economy to a circular economy, emphasizing the use of high-quality, sustainable materials and innovative garment-making methods.

The collection's unique properties lie in its collaborative approach with professional fashion and apparel stakeholders to design and customize sustainable and ethical products. By utilizing high-quality materials and engaging in co-creation with manufacturers, V Vissi aims to bring positive impacts to the fashion industry and the environment. The collection also emphasizes multi-styling design, allowing garments to be worn in multiple ways, extending their usage and reducing waste.

Realized through a meticulous process, the collection utilizes sustainable materials and garment-making methods, such as upcycling and redesigning fabric swatches, development samples, and prototypes. The use of biodegradable ink and digital print methods further contributes to minimizing environmental impact. The collection was launched at Hong Kong CenterStage in September 2019 and has garnered international attention, including inquiries from renowned fashion outlets such as Printemps in Paris and Greyhound in New York.

Vickie Au's V Vissi collection has been recognized with the Bronze A' Design Award in Sustainable Products, Projects, and Green Design in 2021, underscoring its outstanding and creatively ingenious approach to promoting sustainability in the fashion industry.

-END-