/DESIGN/newswire -- COMO, CO, ITALY -- SUNDAY, 17 NOVEMBER 2024, 13:29 UTC+1
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CHINA -- /DESIGN/newswire -- Nov 24, 2021
Discover the enchanting world of Little Fairy, a series of illustrations that beautifully blend traditional Chinese culture with modern design, launched in China in 2022.
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Little Fairy is a captivating series of illustrations that personify flowers in the form of Chinese traditional dress cheongsam, showcasing the beauty of Traditional Chinese culture in a unique and modern way. The illustrations, with a sheet size of 800mm (H) x 800mm (W), are meticulously crafted using computer software and high relief technology, ensuring exquisite details are brought to life.
The project, led by designer Tingting Jing and art director Huo Kai, was the recipient of the Bronze A' Design Award in 2022, recognizing its outstanding creativity and contribution to the art, science, and technology fields. The illustrations aim to attract public attention and evoke a strong aesthetic interest, offering a fresh perspective on traditional Chinese culture.
Through the fusion of traditional culture and modern design, Little Fairy seeks to enhance the understanding and appreciation of the artistic beauty of Traditional Chinese culture, making it accessible to a wider audience through print and online dissemination. The series serves as a testament to the designer's dedication to bridging the gap between heritage and contemporary art, creating a visual narrative that resonates with audiences worldwide.
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