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FH Group's New Corporate Identity

FH Group, the third largest all-base solid-state electrochromic glass manufacturer, has unveiled its new corporate identity designed by PBB Creative. The inspiration for the design comes from the transparency, shapes, and layers of glass pieces that form the logo, reflecting the company’s product properties and functionality, as well as its vision to innovate and design new products.

The corporate identity, which incorporates the initials "FH" into a modern flat logo, is a testament to the company's evolution from a traditional industrial manufacturer to an innovative global entity. The colors were carefully chosen to visually represent the company’s vision and culture.

The design was adapted into an interior artwork installation, showcasing a 3D representation of the logo and FH products, measuring over 3m x 3m x 3m. This unique combination of creativity and technology delivers a glass architecture experience, highlighting the potential of a dedicated collaboration between client and agency.

Julien Ranjard, Creative Director at PBB Creative, led the design team, which included interior and architecture design experts, law and IP rights professionals, and graphic designers. The collaboration lasted from April 2020 to March 2021, with production locations in Beijing and Nantong, China.

Through qualitative research and industry analysis, PBB Creative discovered the need for a bold, innovative, and modern design to elevate FH Group's global perception and support B2B sales. Overcoming the challenge of convincing the client to adopt a bolder design direction, the project successfully captured the essence of FH Group's vision and product line.

All images and designs were created by PBB Creative, a Beijing-based design and branding agency that has provided superior strategy, design, and digital services to over 100 clients. The agency has received numerous accolades, including the Silver A' Design Award in 2021 for the FH Group corporate identity project.

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