FOR IMMEDIATE RELEASE

Pilotfisch GmbH & Co. KG Redefines Workwear with Sustainable Brand Identity

Pilotfisch GmbH & Co. KG proudly presents the transformation of bud-Bruns-Debray into Buddy Workwear, a sustainable brand identity that reflects a new era of responsibility and authenticity in workwear. The new collection, launched in June 2021 in Warendorf, Germany, is crafted from sustainable materials, marking a significant shift in the company's approach. Pilotfisch reimagined the brand identity, rebuilt the digital presence, and developed a look that embodies the buddy spirit, emphasizing responsibility towards consumers and the environment.

The core of the new identity lies in the brand name "Buddy," which stands out with its distinctive and genuine expression, reflecting the brand's new attitude. The design features clear, striking colors, typography, and a no-frills approach, setting Buddy Workwear apart in the market and piquing customer interest.

The project involved the production of brochures printed on sustainable paper, a revamped website, a compelling social media campaign, a promotional video, and a mailing with special effects in folding. The brochures, printed in DIN A4 format, were sent to potential customers in March 2022, with a focus on the German market, particularly in NRW.

With a focus on long-term attention and establishing the new brand in the minds of both existing and new customers, Buddy Workwear targets purchasers and employees. The brand's high-quality, sustainable, and regional production sets it apart in the market, meeting the increasing consumer demand for responsible and authentic workwear.

The new design of Buddy Workwear presents a fresh, clear appearance, with dark blue as the core color and light blue as the accent, harmonizing around the products. The brand's new identity and wording bring "Buddy" to life, reflecting a new attitude with clear, striking colors and straight typography.

About Pilotfisch GmbH & Co. KG: Established in 1999, Pilotfisch is a renowned brand and campaign agency in Germany, known for its deep thinking creatives and consistently high-quality work. The agency's passion and depth in every project have led to strong relationships with clients, delivering solutions and designs that precisely answer the task at hand. Pilotfisch's excellence has been recognized with numerous international awards, including the prestigious Silver A' Design Award in 2022.

-END-