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Nour elchourbaji's Brand Identity Redesign for Khedr El Attar

Award-winning designer Nour elchourbaji has unveiled a stunning rebranding project for Khedr El Attar, a renowned establishment rooted in the old city walls of Cairo since 1945. The rebranding effort aims to modernize the brand while preserving its rich heritage, offering premium raw products with exceptional value. The project commenced in March 2020 in Cairo and was completed in 2021.

Working closely with the Khedr team, Nour elchourbaji developed a brand strategy and visual system that reflects the brand's new positioning. The reimagined visual identity has enabled Khedr El Attar to expand into three main subcategories: organic medicine, raw beauty, and culinary, solidifying its status as the go-to brand for all things organic and raw.

The rebranding effort has garnered industry recognition, with the design winning the prestigious Iron A' Design Award in 2022. This accolade acknowledges the practicality, innovation, and professional excellence demonstrated in the redesign, setting a new standard for the industry.

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