The Land of Rocks: A Unique Exhibition Experience at Guangzhou Design Week
CHINA -- /DESIGN/newswire -- Oct 14, 2022
The Land of Rocks is a 180sqm temporary exhibition booth designed by Weixian He, showcasing the integration of sintered stone products into urban architecture and the concept of customized, high-end, and professional brand essence. The exhibition was displayed at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
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Weixian He's "The Land of Rocks" at Guangzhou Design Week
Designed by Weixian He, along with Baoyang Wei and Fengming Tang, The Land of Rocks explores the relationship between sintered stone, habitation, and the city. The exhibition space serves as an epitome of urban architecture, endowed with the soul of nature, making the architecture more flexible and emotionally engaging.
The main products, combined with the brand culture, are displayed to create a visual, sensory, and experiential immersive experience, attracting the attention of designers and professionals. The space presents a semi-open interaction, showcasing the characteristics of rigid and flexible sintered stone in a symmetrical and asymmetrical docking, creating a dynamic visiting line for an immersive experience.
The project was constructed and completed in Guangzhou in December 2020, and was awarded the Silver A' Design Award in 2023 for its outstanding expertise and innovation in trade show architecture, interiors, and exhibit design.
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