FOR IMMEDIATE RELEASE

Blaster Studio's Tinkoff Investment Advertising Video

Blaster Studio's Tinkoff Investment Advertising Video, featuring an unconventional portrayal of George Washington, has been awarded the Bronze A' Design Award in 2022. The video, created using cel animation, cutout animation, and Adobe After Effects compositing, showcases a unique and thought-provoking character to convey the message of keeping money in good shape and making them work for you. The project was completed in September 2020 and targeted the Russian internet audience.

The main scene of the video depicts George Washington sitting on a sofa, eating pizza, and portraying a tired and lazy character, ultimately symbolizing money. This bold and unusual approach in an advertising campaign for a bank service has garnered attention and praise. The video, with a duration of 30 seconds, was widely shown as a preroll on YouTube, achieving a high conversion rate.

The Blaster animation team, led by Egor Maraev as the director and Artem Kuzmin as the producer, along with other talented individuals, worked on the project. The unconventional portrayal of George Washington in the video has set it apart, contributing to its recognition with the Bronze A' Design Award.

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