FOR IMMEDIATE RELEASE

Corporate Identity System "ICC"

Jone Aleksiunaite, a designer from Vilnius, Lithuania, has unveiled the "ICC" corporate identity system, inspired by Martin Lindstrom's "Brand Sense" and a profound interest in corporate identity as a social science and philosophy. The project aims to elevate the emotional experience of graphic design and redefine the interaction between consumers and company identities.

The "ICC" system stands out for its dynamic nature, allowing consumers to actively influence a company's identity. It incorporates a visual basis that accommodates changing dynamic details while maintaining a stylistically unified effect. Drawing inspiration from the Modern Art Museum, the project envisions a space where visitors contribute to the creation of individual souvenirs, moving graphics, and a dynamic logotype, effectively becoming co-creators of the museum's identity.

Using vector graphics and recorded digital video material, Aleksiunaite has realized the visual aspects of the project, which includes theory work, a company strategy plan, and an idea presentation video. The key strategy for consumer-influenced identity can be applied to various companies by adapting technological methods for collecting, processing, and using data.

Recognized for its innovative approach, the "ICC" system was awarded the Bronze A' Design Award in 2013, acknowledging its outstanding and creatively ingenious design that contributes to quality of life improvements and makes the world a better place.

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