FOR IMMEDIATE RELEASE

Taiwan Small Town Ramble

The Pingtung County Government has unveiled a groundbreaking tourism campaign, Taiwan Small Town Ramble, aimed at promoting the charm and cultural heritage of small indigenous towns in Taiwan. The campaign features the first-ever 3D Traditional Taiwanese House bus, which will roam the streets of Singapore, offering residents and tourists a brand-new vision of the beauty of Taiwan. The bus showcases iconic imageries of traditional towns, including the swallowtail roof and decorative tiles with floral patterns, bringing to life the unique architectural style and cultural elements of Taiwan's small towns.

The 3D installation on the bus is a result of extensive research of 40 townships and districts, aiming to create a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns. Despite strict limitations set by the Singapore transport authority, the design and installation of the bus structure have successfully met the requirements, ensuring both security and cultural sensitivity.

If you find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 to experience the charm of small Taiwanese towns firsthand. The campaign, which started in July 25, 2019, and finished in October 16, 2019, has already garnered attention and accolades, including the prestigious Silver A' Design Award in 2020 for its outstanding creativity and innovation.

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