FOR IMMEDIATE RELEASE

Tracing: Embodying Creativity and Self-Expression

Yichen Wang's "Tracing" is a typography design project specifically tailored for tracing paper packaging, embodying creativity and self-expression. The design captures the essence of tracing paper with a captivating blend of boldness and delicacy, inviting individuals on a journey of self-expression. The typeface evokes strength and fragility, striking a harmonious balance, and serves as a conduit for boundless imagination.

To apply the "Tracing" font effectively, Wang advises choosing an elegant or modern simplicity design for packaging. On a black background, ensure contrast by using light-colored fonts such as white, silver, or gold. Maintain a clear hierarchy by selecting appropriate font sizes. Adjust spacing and kerning for legibility and visual balance, and center-align text elements for a pleasing composition. On a white background, create contrast by using dark-colored fonts like black or charcoal gray, and establish a clear hierarchy with varying sizes. Adjust spacing and kerning for legibility and aesthetics, while maintaining consistent alignment for a clean and organized appearance. Remember to test the font on actual packaging materials, consider printing variations, and proofread for readability.

Yichen Wang, a visual and product designer, holds an MFA in Communications Design from Pratt Institute. Her work, recognized with multiple international awards, embodies a unique blend of empathy, thorough research, and innovative storytelling. "Tracing" was awarded the Iron A' Design Award in 2024, acknowledging its well-designed, practical, and innovative nature that meets professional and industrial requirements.

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