FOR IMMEDIATE RELEASE

Amplifying Identity: Office Design by DB&B Pte Ltd

Tech-giant Amazon has unveiled its new office design at Asia Square, Singapore, spanning three floors and covering 9,300 square meters. The office is designed to reflect Amazon's brand essence and create a shared sense of purpose and community, with environmental graphics narrating their leadership principles and history. The design supports flexible and hybrid working arrangements, featuring fifty collaboration spots, five large meeting rooms, and sustainable materials in line with Amazon's global sustainability efforts.

Key to the design is the thoughtful use of environmentally-friendly materials, including sustainable carpets, low VOC paint, and zoned lighting for energy efficiency. The design team's deep understanding of Amazon's brand culture is evident in the purposeful injection of their leadership principles, history, and branding elements into the space, maximizing their brand expression opportunity within their physical facilities.

The new office boasts bespoke environmental graphics reflecting Amazon's brand culture, creating an immense sense of identity and fostering engagement. The design challenges were overcome through the creative use of wall spaces, with unique graphics advocating the brand and injecting fun and interaction into the office environment.

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