FOR IMMEDIATE RELEASE

Bright Side Goods' Sustainable Corporate Identity Design

Bilan Liu's sustainable corporate identity design for Bright Side Goods is a fusion of eco-friendliness and modern style, appealing to eco-aware consumers. The design reflects the brand's commitment to sustainability and fashionable design, using recycled and upcycled materials to enhance home aesthetics while lessening environmental impact.

The logo, featuring a heart and the letter 'B' intertwined with sofa and lamp motifs, symbolizes comfort and light, embodying the brand's dedication to sustainable, stylish living spaces. The design is versatile, ensuring a consistent brand image across various media, from billboards to digital platforms.

From the first encounter on a business card to the website journey, the design ensures a smooth, unified experience, guiding users through their interaction with the brand. The project, which earned nominations for prestigious awards, including the IDA Gold, Muse Silver Award, and NYX Gold Awards, was a result of extensive research and overcoming challenges in balancing eco-friendliness with contemporary aesthetics.

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