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Shaofeng Pan's Award-Winning Packaging Design for Li Bai's White Liquor

Shaofeng Pan's design for Li Bai's White Liquor is a remarkable fusion of tradition and innovation. The bottle, crafted from porcelain, resembles an ancient Chinese scroll, while the gold-plated metal cap features a laser-engraved depiction of Li Bai enjoying his drink under the moon. The design encapsulates the essence of Chinese liquor culture, poetry, and scenic beauty, offering a truly unique and elegant packaging for the Moutai-based white liquor.

The brand, incubated in the rich tradition of Chinese intense fragrance liquor, aims to reflect the cultural significance of poetry, wine, and scenery. The bottle's shape, reminiscent of an ancient Chinese painting scroll, and the intricately carved bottle cap featuring the iconic image of Li Bai, create a captivating visual narrative that pays homage to the esteemed poet. The font design of "Li Bai's White" is meticulously crafted using the running script, adding a touch of calligraphic elegance to the packaging.

Shaofeng Pan, the creative mind behind this exceptional design, hails from Xiamen, China, and is the main director of product design and graphic design at Xiamen ruibohaoyi brand consulting Co., Ltd. His dedication to creative work and innovative design has earned him the prestigious Iron A' Design Award in 2021, recognizing the practicality, innovation, and professional excellence embodied in his work.

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