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Chen Yue's Hankol Liquor Packaging Design

Renowned designer Chen Yue has unveiled an innovative packaging design for Hankol Liquor, which has been awarded the prestigious Silver A' Design Award in 2021. The design concept, inspired by "blind taste," features environmentally friendly and degradable materials, eliminating redundant packaging while ensuring product protection during transportation. The packaging's front showcases a metal logo sculpture, creating a high-end, fashion-forward aesthetic for the sauce-flavored liquor.

The design's uniqueness lies in its reflection of the people-oriented spirit of the brand, with "Hankol" representing a person who drinks boldly and happily. The positive and negative figures skillfully integrate the founder's silhouette, conveying the essence of not forgetting the original intention. The use of Chinese calligraphy and seal in the typeface adds an oriental cultural charm to the sauce-flavored liquor.

Utilizing environmentally friendly EPP materials, the outer packaging box measures 115mmx100mmx230mm, setting new standards for sustainable and stylish liquor packaging. The product, completed in Shenzhen in June 2020, will be released in January 2021, marking a significant milestone in the liquor industry.

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