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Graphic Design Project Showcasing Environmental Commitment

The "Painting Scenic Splendor" project by Dayan Shangguan Design Team is a remarkable graphic design endeavor created for the 2023 Beijing Forestry University Unconditional Offer of Admission. Inspired by the campus environment and a deep commitment to environmental protection, this project seamlessly integrates the scenic beauty of the university with eco-friendly principles, emphasizing the institution's dedication to environmental conservation.

The project comprises an envelope, offer letter, and illustration, each meticulously designed to reflect the university's unique characteristics and environmental ethos. The envelope cleverly utilizes paper folding for packaging, while the offer letter and illustration are crafted from eco-friendly materials, showcasing the campus's scenic beauty as a special gift for new students.

The envelope is made from 157-gram copperplate paper with a matte film coating, and the offer letter and illustrations utilize 200-gram eco-friendly paper, showcasing sophisticated designs and intricate laser processes. The project spans four months and was designed in Beijing, reflecting the team's dedication to creating a memorable experience for new students.

This exceptional project was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2024, recognizing its outstanding creativity, technical skill, and contribution to quality of life improvements. Dayan Shangguan Design Team, led by Associate Professor Shangguan Dayan, has demonstrated a commitment to innovative and environmentally conscious design, making a significant impact in the field of graphic design.

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