/DESIGN/newswire -- COMO, CO, ITALY -- TUESDAY, 03 DECEMBER 2024, 12:29 UTC+1
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CHINA -- /DESIGN/newswire -- Nov 11, 2023
Sichuan ZhuoYue Cultural Creativity Development Co., Ltd unveils the Shede Spirit Oriental Wisdom packaging design, integrating Weiqi culture and the playability of the Weiqi game, set to launch in October 2023.
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Sichuan ZhuoYue Cultural Creativity Development Co., Ltd introduces the Shede Spirit Oriental Wisdom packaging design, a fusion of Shede Spirits and Weiqi culture, promoting Chinese wisdom and cultural heritage. The packaging includes Weiqi game elements, such as Weiqi stone-themed spirits bottles, stone bowls, and a Weiqi board, offering an interactive experience for users.
The environmentally friendly corrugated box, measuring 312mm*312mm*142mm, embodies the company's commitment to environmental sustainability and social responsibility, adding value to the product.
Rooted in traditional Chinese culture, the design aims to elevate the cultural significance of Shede Spirits and Weiqi, offering consumers a unique and immersive experience.
When the box is opened, users are greeted with a classic Weiqi game graphic, creating a culturally rich ambiance. The spirits bottles, modeled after black and white Weiqi stones, and the accompanying Weiqi stone bowls and board, invite users to savor the spirits while engaging in the ancient game.
The project commenced in September 2022 in Chengdu, Sichuan Province, China, and was awarded the Silver A' Design Award in 2024, recognizing its outstanding creativity, technical excellence, and cultural significance.
This innovative packaging design represents a harmonious blend of Shede Spirits' brand essence and the spiritual core of Weiqi, offering a culturally rich and playful experience for users.
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