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Artem Luxury Watch Straps Packaging Design

Artem Luxury Watch Straps introduces a groundbreaking packaging design that reflects the brand's engineering sensibility and commitment to technical perfection. The packaging showcases sharp edges and a sculptural approach, embodying the brand's ethos of intense perfectionism and ambition to redefine watch straps for passionate collectors. The design incorporates bright royal blue and soft greys, with a logo and monogram inspired by automotive curves and considered contrasts.

The packaging, realized using foil stamping, foam insert, GF Smith papers in grey and royal blue, and a frosted vellum box, offers a unique unboxing experience. Measuring 80mm W x 20mm D x 270cm L, the packaging features a cover that slides off to reveal a velum inner box, which opens on the side with a typical flap seal.

Joel Derksen, the Creative Director, led the design team in the Netherlands, with the project taking 4 months to complete. The research involved competitor analysis, focusing on creating an atmosphere of mystery and reverence, in contrast to the cost-efficient packaging of competitors. The main challenge was quality assurance and color matching in paper selection and box quality.

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