FOR IMMEDIATE RELEASE

Westlake Impression

Renowned designer Chao Yang introduces "Impression West Lake," a groundbreaking cultural performance blending Eastern and Western influences. The performance takes place on a square stage just below the surface of the West Lake, creating a visually stunning experience.

The "Impression West Lake" project aims to establish a visual identity without relying on a traditional logo, utilizing a decentralized design approach to form an identity through graphic groups. This innovative method has significantly enhanced brand recognition and garnered praise from both domestic and international audiences.

Combining stage works with colorful sound and light, "Impression West Lake" weaves together Western and Chinese cultural elements, creating a unique visual art effect. The performance has received accolades from the Ministry of Foreign Affairs and was a highlight of the G20 Hangzhou Summit, captivating audiences worldwide.

-END-