FOR IMMEDIATE RELEASE

Wolffstrunk: Redefining Corporate Identity

Karen Cuthbert, a graphic designer from Bielefeld, Germany, has unveiled the striking new corporate identity design for Wolffstrunk, a brand known for its finest fruit schnapps and liqueurs. The design, a result of Cuthbert's bachelor thesis, reflects a modern, genuine, and unique visual language, incorporating a playful metaphor of the wolf.

The corporate design system includes a composite mark, business documents, bottle labels, posters, postcards, and a brand book, along with a short website animation. The design, realized using the Adobe Creative Suite, is characterized by graphic reduction and precision, reflecting the brand's essence.

One of the unique features of the design is the graphically reduced figure of the wolf, serving as the basis for the visual appearance and a new design mark within the corporate design system. The design mark, combined with the stylized shape of a drop, exudes modernity and simplicity, following the trend towards a simplified use of forms.

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