FOR IMMEDIATE RELEASE

R Gate Emblem for New Corporate Identity

Riiid Inc., a global leader in AI solutions for education, has unveiled the R Gate Emblem as part of its new corporate identity. The emblem, created using a keyhole motif, represents a visual metaphor of a bridge portal for students to open the unknown world of education. It serves as a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world.

The R Gate Emblem features the letter ‘R’ visualized into a keyhole, set in a deep blue square, symbolizing a gateway to the future of education. The primary color, Deep Ocean Blue, highlights Riiid’s pioneer spirit in the field of AI Ed, reflecting the company's commitment to exploring the uncharted territories of education.

The rebranding project, which started in September 2020 and finished in January 2021 in Seoul, South Korea, aimed to establish a strong visual anchor that connects Riiid's past and future, embracing different cultural nuances in various regional markets. The new corporate identity serves as a consistent look for internal and external, online and offline communication purposes, reflecting the company's vision of democratizing quality education worldwide.

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