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Tree In A Bottle: Redefining Sustainable Packaging

MC BRAND proudly presents "Tree In A Bottle," a groundbreaking eco-friendly lubricant packaging inspired by the endangered Toucans of the South American Amazon rainforest. The packaging features embossed Toucan imagery, symbolizing the beauty and vulnerability of these threatened species. The fully decomposable materials used in the packaging align with the brand's commitment to environmental sustainability.

The "Tree In A Bottle" packaging is encased in plant-based, biodegradable materials, incorporating PMU inorganic biodegradable technology. The label, crafted from special seed paper, decomposes into fertilizer, allowing the seeds within to germinate and grow, promoting the cycle of life and sustainability.

The design dimensions of the packaging bottle body are 310.2 ±2mm in height and 152 ±1.5mm in width, featuring exquisite embossing technology that enhances visual appeal and texture. The innovative approach ensures that the packaging naturally decomposes into fertilizer without any chemical treatment, leaving no impact on the environment.

Emptying the remaining lubricant oil from the barrel and carefully tearing off the seed paper label allows users to sprinkle the seeds onto the soil surface inside the barrel. With appropriate watering and sunlight, the seeds will germinate and grow, transforming the discarded packaging into a touch of green in users' lives.

The project commenced on October 8th, 2023, and concluded on December 8th, 2023, in Beijing, China. The design team overcame challenges by selecting an eco-friendly, fully synthetic gasoline engine oil, ensuring that the packaging truly embodies the brand's environmental ethos.

MC BRAND's commitment to environmental practices is further demonstrated by the innovative use of fully biodegradable packaging and the seed paper label, showcasing the brand's dedication to sustainability. The design, awarded the Silver A' Design Award in 2024, exemplifies outstanding expertise, innovation, and excellence in sustainable packaging.

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