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Greenfun: Redefining Plant Conservation with Innovative Mobile App

Xingcheng Zhu's Greenfun is a revolutionary mobile app designed to address the pressing need for plant conservation and environmental awareness. Inspired by the alarming statistics of endangered plant species, Greenfun empowers users to identify, nurture, and engage with virtual plants while earning rewards for real plant purchases.

Utilizing cutting-edge AR and GPS technologies, Greenfun allows users to identify plants in the real world, create digital gardens, and participate in nature events. By accumulating credits through these activities, users can avail discounts when purchasing real plants, fostering a deeper connection to nature.

With a user-friendly interface available on both iOS and Android platforms, Greenfun seamlessly integrates AR technology to provide an immersive experience, allowing users to witness the seasonal changes of plants and interact with virtual flora and fauna.

The concept of Greenfun was initiated in April 2018 in Loughborough, U.K., and has since undergone continuous upgrades to enhance user experience and functionality. Through behavioral mapping and user journey analysis, the app was meticulously crafted to address the need for increased interaction, socialization, and happiness among users, resulting in a unique and engaging platform.

Recognizing its innovative approach, Greenfun was honored with the prestigious Iron A' Design Award in Mobile Technologies, Applications, and Software Design in 2024, underscoring its practicality, innovation, and contribution to a better world.

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