FOR IMMEDIATE RELEASE

LiNing 8th Gen Flagship Store

Inspired by running tracks and basketball gyms, the store seamlessly integrates professional sports products, fashion items, and LiNing's ethos under one roof.

The store showcases different space atmospheres in various theme areas, offering a multi-level shopping experience and clear product visibility.

The 2049 sqm store features a colorful exterior facade and interior adorned with simple cement materials, setting off product highlights.

The store shelves are made of metal and stainless steel with a carbon fiber texture finish, promoting sustainability through recyclability.

The store entrance displays running exercise commodities, with an RGB color-changing light belt and LED screen inspired by running tracks and basketball gyms, creating a dynamic and engaging atmosphere.

Yingtao Xu, along with Yu Danfeng, led the design project from December 2019 to May 2020 in Liuzhou, China.

The 8th Gen store is a result of continuous development and perfection, reflecting LiNing's commitment to interpreting "anything is possible" through actions.

Yingtao Xu, a seasoned designer with 20 years of experience, has provided design services for numerous domestic and foreign brands, focusing on commercial space design, exhibition hall, and museum design.

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