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Town Longquan Tower Liquor Packaging

Designer Jintao He's unique Tower Liquor packaging, inspired by ancient Chinese architecture and Zen culture, has been awarded the prestigious Bronze A' Design Award in 2021. The design draws inspiration from the legendary towers of China and the idea of introspection through wine tasting.

The Tower Liquor packaging creatively stacks unique bottle-shaped wine into a tower, symbolizing the Chinese saying "no three without a feast," signifying the beauty of friends gathering and sharing wine. The design aims to target the high-end market, offering a sophisticated and meaningful experience for wine enthusiasts.

The project, led by Jintao He and supported by designer Fanggui Chen, commenced in Shantou, Guangdong Province in June 2019 and was completed in August 2019. The design integrates wine into the Zen culture, catering to the evolving preferences of young consumers while targeting the high-end market.

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