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Y3 Neue: Redefining Treadmill Running Shoes

Refaeli Yaofei Ma introduces the Y3 Neue, a revolutionary treadmill running shoe that challenges traditional design norms. The shoe is equipped with advanced Equal gel and artificial ligaments, offering exceptional comfort and meeting athleisure aesthetic needs. The innovative design aims to enhance the runner's interaction with the shoes, providing superior support and preventing abnormal ankle twists during running. The Y3 Neue is a product of extensive research, incorporating insights from expert interviews and thorough prototype testing.

The Y3 Neue features a layer of carbon fiber on top of the insole, a hand-made upper with leather and breathable mesh, and a 3D cast outsole with a tracking pattern. The design process involved meticulous attention to detail, including user and trend research, concept development, and creative thinking. The shoe's unique properties and cutting-edge technology set it apart in the footwear design landscape, offering a blend of functionality and style.

Refaeli Yaofei Ma's dedication to addressing the needs of runners is evident in the Y3 Neue's design, which aims to provide optimal support and comfort, backed by rigorous market and technical research. The Y3 Neue is a testament to Ma's commitment to pushing the boundaries of footwear design and delivering innovative solutions to enhance the running experience.

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