FOR IMMEDIATE RELEASE

The Imperial Patek Philippe Marketing Campaign

Phillips, in association with Bacs & Russo, has unveiled a groundbreaking marketing campaign for The Imperial Patek Philippe, a rare timepiece once owned by Aisin Gioro Puyi, the last Emperor of the Qing Dynasty. The campaign, which includes a logo design, cinematic trailer, historic documentary video, catalogue, and a global exhibition tour, is a testament to the unique history and provenance of the watch.

The global multimedia marketing campaign, realized in Spring 2023, featured a video trailer, viewings in New York, London, Taipei, Singapore, and Hong Kong, a grand catalogue design, and a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.

Phillips, a leading global platform for buying and selling 20th and 21st-century works, offers dedicated expertise in the areas of Modern and Contemporary Art, Design, Photographs, Editions, Watches, and Jewels. With auctions and exhibitions primarily held in New York, London, Geneva, and Hong Kong, Phillips provides a range of services and advice on all aspects of collecting, including private sales and assistance with appraisals, valuations, and financial planning.

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