FOR IMMEDIATE RELEASE

Chefz Food: Italian Pasta Brand

Olha Takhtarova, a renowned designer, introduces Chefz Food, a vibrant and unique Italian pasta packaging design that stands out on the shelves. The project, which began in September 2022 and concluded in March 2023 in Dubai, UAE, aimed to create a brand that appeals to the main target audience while attracting a new, younger demographic.

The packaging emphasizes high quality and premium nature through attractive design and top-tier materials, incorporating traditional pasta-making methods and modern challenges. The packaging features a deep blue color palette, bold and bright shades of orange, coral, purple, green, and blue, and a luxurious touch of gold Pantone color, enhancing the perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.

Olha Takhtarova's design for Chefz Food includes a range of pasta variants such as Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, and Macceroni, each with a unique packing size. The packaging also includes essential information like cooking instructions and nutritional details, ensuring convenience and attractiveness for the target audience.

The project involved extensive research, market and competitor analysis, and identifying trends and consumer needs. The design aimed to create a unique brand image and aesthetically appealing and informative packaging that corresponds to the brand and attracts consumers' attention. The packaging is not only visually appealing but also informative, providing easy recognition of the contents and reflecting the values and style of Chefz Food.

Olha Takhtarova's exceptional design for Chefz Food was awarded the Bronze A' Design Award in 2024, recognizing its outstanding and creatively ingenious design that authenticates experience and resourcefulness. The design exhibits strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

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