FOR IMMEDIATE RELEASE

Resistance is Life: A Symbol of Hope and Resilience

Sina Moloudnezhadnaghadeh introduces "Resistance is Life," a ring symbolizing hope and resilience, inspired by the unwavering determination of Kurdish women in their quest for liberty against ISIS. The design, crafted from 18-carat white gold and lab-created stones, narrates a tale of strength, echoing the indomitable spirit embodied in the lives of women.

The ring, standing at approximately 7.6 mm in height, features a 12*15 mm oval stone at its center, accompanied by four 2*2 mm round stones along the margin. Its hollowed inner part reduces weight, making it more affordable, while the non-hollowed base facilitates resizing.

Inspired by the slogan "Resistance is life," born from Kurdistan's fight for freedom, the ring invites wearers to champion the cause of freedom and life. The project, initiated in August 2023 in Urmia and completed in November 2023 in Tehran, culminated in a design influenced by the majestic purple flowers found in the foothills of the Kurdistan mountains, particularly on the snow-covered slopes.

In the early stages, following the Lean Startup methodology, the product underwent a design phase. Subsequently, through the casting process, a Minimum Viable Product (MVP) was crafted to evaluate market dynamics and gather customer feedback. After successful testing, final adjustments were made. The ultimate product was created using 18-carat white gold. Initially planned for a precious stone, market analysis led to a switch to a more cost-effective laboratory stone, in line with the project's vision.

Crafting the idea presented challenges in conveying the concept through intricate or straightforward designs. Stone selection, particularly regarding environmental impact, proved to be a hurdle. Concerns arose when considering stones extracted through harmful methods for a nature-inspired product, leading to discussions with environmental experts and extensive research. MVP designs were criticized for their weightiness and lack of charisma. The objective was to develop a daily wearable ornament that embodied a profound concept and historical slogan.

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