FOR IMMEDIATE RELEASE

Shenzhen Banana Design Co. LTD Creates Festive Tea Packaging for "Lucky Forever" Tea

Shenzhen Banana Design Co. LTD has unveiled its latest project, "Lucky Forever" Tea, a modern and innovative take on traditional tea packaging. The packaging features a blend of traditional cultural elements and modern illustration techniques, targeting young consumers with its auspicious and festive design. The project was completed in Shenzhen in August 2022, and the design was awarded Bronze in the A' Packaging Design Award in 2024.

The "Lucky Forever" Tea packaging contains five round Pu-erh tea bags, catering to the daily needs of young consumers and offering convenience for on-the-go consumption. The incorporation of traditional elements, such as cranes, magpies, lanterns, and ingots, embodies blessings for a better future, resonating with the younger demographic.

Utilizing a pull-out paper box construction, the packaging is adorned with illustrations and hot stamping techniques, adding a touch of elegance and modernity. The design team, led by Creative Director Yang Qianfu and supported by Lin Xupan, Lin Songcai, and Xu Zhanli, successfully overcame the challenge of creating a portable tea packaging solution with a built-in mesh storage compartment for brewing tea on the go, akin to the convenience of coffee consumption.

-END-