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Miok Milk Beer Packaging: Bold, Dynamic, and Joyful

Iris Fan, a renowned designer from Hangzhou, China, has unveiled the innovative packaging design for Miok, a milk beer brand that captures the essence of mixing two distinct liquids. The concept of "Mixing" is visually expressed in the brand's identity, representing the blend of milk and beer in a bold and dynamic manner.

Launched in 2021, Miok explores the fun of mixing milk and beer, offering a delightful combination of sweet and sour flavors with low alcohol content and abundant probiotics. The packaging design reflects the brand's adventurous and creative spirit, aiming to captivate consumers with its unique characteristics.

The brand identity revolves around the concept of "Mixing," with the logo serving as the main visual element on the product packaging. The vibrant colors and dynamic visual language aim to make Miok stand out in the market, offering a memorable and eye-catching presence.

The packaging system includes gift boxes, shipping boxes, and portable boxes for various usages, catering to both online and in-store purchases. The campaign design encompasses online store and offline activity designs, ensuring a cohesive and engaging brand experience for consumers.

With a focus on the technical specifications, each can of Miok contains 375mL of the delightful milk beer blend, providing a unique and refreshing beverage experience for consumers.

The project, which commenced in May 2021 and concluded in March 2022, involved extensive research, including market analysis, target user research, and competitor product analysis. The goal was to create a design concept that is not only unique and recognizable but also embodies the spirit of the product.

Despite creative and technical challenges, such as achieving vibrant colors on the can, the team persevered to ensure the packaging design truly reflected the adventurous and joyful nature of Miok.

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