FOR IMMEDIATE RELEASE

Geometrically Inspired Dining Experience

JYDP unveils Pizza Marzano Select, a chic and playful pizza restaurant concept in Shanghai, inspired by the geometric form of pizza slices when cutting and sharing. The brand spirit aims to express a chic lifestyle and playful sense inspired by sharing pizza behavior, resulting in a unique dining experience.

The restaurant introduces a concept of pizza geometric cutting shape combined with the brand pattern, emphasizing the new brand color from all fixtures to soft-furnish and introducing more shared seats inside and along the storefront. The space features a flexible element, a feature wall with thousands of blue acrylic sticks, allowing for adjustments with different patterns.

With a focus on family-friendly and enjoyable dining, the restaurant targets families and youth, offering a variety of flexible tables in the layout for different group sizes. The customer flow is designed to lead seamlessly through the seating area, allowing for easy seat selection.

The project, located in Shanghai, began in October 2019 and was completed in December 2019. Before the design process, extensive research was conducted on the brand's background and the creation of the new secondary brand, including interviews and discussions with the brand team and clients. The design team also researched similar restaurant brands and customer expectations to ensure the project's success.

The most significant challenge was applying the large-scale curve shape into different areas with custom materials while working within a tight budget. The design was awarded the Silver A' Design Award in 2020, recognizing its outstanding expertise and innovation in interior space, retail, and exhibition design.

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