Yic Barbecue Market: Creating a Fashionable "Barbecue Planet" Theme Interactive IP Restaurant
CHINA -- /DESIGN/newswire -- Sep 26, 2019
Yic BBQ Market, a visual identity project by Youjia Gu, was completed in December 2018 in Suqian, China, aiming to satisfy new and interesting user experiences for female groups who love to eat, play, and have a passion for life.
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Visual Identity Project: Yic Barbecue Market
Inspired by the desire to create a unique experience for female consumers, Yic BBQ Market is not just a traditional barbecue shop but an alien small dinosaur IP trend shop. The project covers 280 square meters, immersing consumers in a "barbecue planet" theme with planet, space, and aerospace elements.
The auditory experience is central to the design, with the sound of barbecue serving as the basis for the construction of the copywriting system, creating an immersive sensory experience. The project was completed in Suqian, China, in December 2018.
The project faced challenges in accurately reaching consumers' hearts and emotions. To address this, the designers created Zila beast, a small monster image of eating meat, as the spokesperson for the brand. The visual system uses circular objects to create a universe and planet concept, forming a fashionable visual style that resonates with female consumers.
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