FOR IMMEDIATE RELEASE

Arcteryx Songtsam Linka: A Unique Mountain-Inspired Store Experience

RNP proudly presents the Arcteryx Songtsam Linka, a flagship store located on the 2nd Floor of the Shangri-La Songtsam Linka Hotel in Yunnan Province, China. Inspired by the breathtaking mountain landscapes of Shangri-La, the store offers a unique retail experience that seamlessly blends outdoor sports with sustainable design.

The store's design is a testament to Arcteryx's commitment to sustainable development and coexistence with nature. It features recyclable materials and upcycled elements, reducing waste and resource consumption while adding unique characteristics to the store's design. The space also incorporates local handicraft traditions, creating a harmonious blend of the brand's DNA and Yunnan's cultural heritage.

The Arcteryx Songtsam Linka aims to immerse customers in the brand's ethos, delivering a harmonious experience with nature and the Arc'teryx brand. The store's design reflects the company's vision of leaving its footprints in the mountains, capturing the essence of the brand and resonating with consumers emotionally.

The project, which commenced in July 2021, culminated in the opening of the store in April 2022. The location, situated in the heart of Shangri-La, offers a picturesque backdrop for the store, with its continuous and undulating hills, meadows, and Tibetan houses. The store's interior showcases a model display of the Greater Shangri-La region, embodying the spiritual world of the local residents.

RNP, a branding and design company based in Shanghai, China, has established itself as a leading partner for global brands, integrating brand strategy, retail strategy, and project implementation. With a focus on balancing business value with aesthetics, RNP brings a unique perspective to projects, delivering high-quality solutions that resonate with international audiences.

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