FOR IMMEDIATE RELEASE

Package Design Revolution: "Dou Xiaojiu's Story" Resonates with Young Consumers Through Cartoon and Blind Box Concept

Beijing Forestry University introduces "Dou Xiaojiu," a small-bottle liquor brand designed for young professionals in China's first-tier cities. The brand's innovative packaging, featuring a blend of cartoon storytelling and blind box concept, aims to establish an emotional connection with the young consumer demographic, both offline and online.

The "Dou Xiaojiu" brand has redefined perceptions of liquor, offering a unique experience in taste, design, and copywriting, delivering a delightful surprise to consumers. The high-quality transparent glass bottle and silver-plated cap, along with the option of individual or gift box packaging, make "Dou Xiaojiu" a standout choice for young adults.

With its strategic presence in online retail and 24-hour convenience stores, "Dou Xiaojiu" is set to become a favorite among young consumers, offering a refreshing experience when paired with popular Chinese dishes such as barbecue and hot pot.

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