FOR IMMEDIATE RELEASE

Revolutionary Packaging Design Honoring Guo Ziyi and Yan Zhenqing

Chengdu Fenggu Muchuang introduces "The Drum of Heaven and Earth," a revolutionary packaging design inspired by the military prowess of Fenyang Lord Guo Ziyi and the calligraphic art of Yan Zhenqing. The 25kg Baijiu jar packaging draws inspiration from the war drums used by Guo Ziyi, incorporating elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess, serving as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with profound cultural significance and emotional value.

The packaging, realized through quality materials and techniques like gilding and embossing, exudes dignity and elegance in visual and tactile ways, ensuring a good texture and rich visual effects. The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, providing consumers with tactile pleasure and contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.

This product was designed by the end of 2023 in Chengdu and launched in January 2024 in China. The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. The challenge was to make the product unique, which was overcome by adopting the war drum used by General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, merging military prowess with cultural significance to imbue the product with uniqueness and emotional value for consumers.

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