FOR IMMEDIATE RELEASE

Sunflower Seed Packaging Inspired by Twelve Constellations

BE ER XIANG presents a distinctive sunflower seed packaging designed to resonate with young consumers. The packaging is adorned with illustrations representing the twelve constellations, creating a visually appealing and unique product that is sure to capture the attention of the target audience.

This sunflower seed packaging, designed by Zhou Jingkuan, stands out with its fusion of the twelve constellations and sunflowers, offering a special and attractive visual appeal. The use of unique illustration elements aims to evoke a desire among young consumers to make a purchase, aligning with the brand's goal of engaging this demographic.

Utilizing tinplate and plastic bag materials, the packaging is brought to life through four-color printing, ensuring a high-quality and visually striking final product. With a diameter of 100mm and a height of 150mm, the packaging boasts both practicality and aesthetic appeal.

The project commenced in May 2019 in Shenzhen and was completed in July 2019, with the product hitting the market in Inner Mongolia in January 2020. The design process involved a meticulous approach to integrating the culture of constellations into the packaging illustrations, presenting a creative challenge that was expertly overcome.

Zhou Jingkuan, the creative director, led the design team, which included Sun Linlin as the designer and Cai Dali as the illustrator. Their collaborative efforts resulted in a packaging design that not only reflects the brand's identity but also resonates with the preferences of the target consumer base.

As a seasoned packaging designer, Zhou Jingkuan's commitment to using international graphic design thinking has been recognized with several international packaging design competition awards. His dedication to creating visually captivating and culturally relevant designs is evident in this sunflower seed packaging inspired by the twelve constellations.

-END-