FOR IMMEDIATE RELEASE

Misteli Creative Agency's Visual Identity for B For Good Leaders Network

Misteli Creative Agency has unveiled the visual identity for the B For Good Leaders Network, a global summit network aimed at using business as a force for good. The design reflects the movement's mission of prosperity, well-being, and collective action, using warm colors and diverse patterns to symbolize the network's inclusive and action-driven nature. The visual identity was realized using the Misteli Identity Model and brought to life through various communication tools and sustainable materials at the 2022 Rome and 2023 Amsterdam summits.

The end-product includes a collection of online and in-person communication tools, such as a website, newsletters, and social media content, as well as sustainable event materials like recyclable fabrics, biodegradable cardboard, and recycled paper. Misteli Creative Agency's approach to creating strong, bold visual identities that can be widely applied and translated into various communication channels is evident in the design's implementation. The project, which began in 2022, has already seen successful summits in Rome and Amsterdam, with plans for the third summit in Amsterdam in 2024.

Misteli Creative Agency's commitment to accelerating positive impact through communication is further exemplified by their certification as a B Corporation, reflecting their dedication to using business as a force for good for over 29 years. The agency's expertise in creating strategies, websites, visual identities, campaigns, and events for impact-driven brands and organizations has positioned them as a leader in the field, with the recent recognition of their work with the B For Good Leaders Network through the Bronze A' Design Award in 2024.

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