FOR IMMEDIATE RELEASE

Packaging Design Honoring Yongjia Laojiuhan

Zhejiang Sci-Tech University presents a captivating packaging design, drawing inspiration from the Yongjia Fenglin Southern Fist, a renowned intangible cultural heritage. The design showcases six classic movements, embodying vitality and strength, perfectly complementing the meridian relaxation benefits of Laojiuhan. The bold strokes of the product name in Xingkai and the droplet pattern reflect the brewing process, emphasizing the cultural significance.

The packaging design for Laojiuhan stands out with its incorporation of the Fenglin Southern Fist, enriching it with vivid martial arts imagery and vigorous calligraphy. The black and gold color scheme exudes understated luxury, paying homage to the preciousness of Laojiuhan and preserving traditional culture.

The bottle features a subtle black matte finish and a gold-colored metal cap, exuding a luxurious texture that aligns with the product's exclusivity. Delicate engravings of mountain and river ornamentations adorn the bottle and cap, adding a unique visual appeal to the overall design.

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