FOR IMMEDIATE RELEASE

Eastroc Amla Juice Packaging Design

Jianchao Chen, along with the design team, has introduced a groundbreaking packaging design for Eastroc Amla Juice, focusing on communicating the high content of Amla Juice to consumers. The design features a visually appealing Morandi green color, symbolizing the natural freshness of Amla, and utilizes three dots arranged continuously to create a super lace effect, enhancing shelf space visually.

The packaging is realized using a simple cylindrical PET bottle with a fully covered label design, printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures clear and vivid presentation of the label pattern, while matte oil and partial varnish finish enhance the overall intimacy of the product.

The large and small bottle sizes are specified as L 230mm x W 70mm x H 70mm and L 55mm x W 55mm x H 170mm, respectively, catering to different consumer preferences.

The innovative packaging design aims to create a strong motive for purchase by enhancing consumers' awareness of the high content of Amla Juice, offering a fresh visual effect that communicates the product benefits comprehensively.

The project kicked off in Guangzhou in December 2022 and was successfully completed in March 2023, with the official release to the public in June 2023 in Guangzhou.

Jianchao Chen's design for Eastroc Amla Juice Packaging has been recognized with the prestigious Iron A' Design Award in 2024, highlighting its practicality, innovation, and fulfillment of professional and industrial requirements.

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