FOR IMMEDIATE RELEASE

Unicorn Rebrand: A New Visual Identity for Unicorn Taco

YATING LIU's rebranding project for Unicorn Taco, a New York-based taco brand, introduces a vibrant and bold visual identity. The design features a lively color palette and badge graphics, resonating with the college student identity, creating an enticing brand image for a youthful audience.

The "Unicorn" concept holds a dual meaning, symbolizing the mythical animal and representing "university" and "the taco," catering to the brand's college student target audience. The logo's exclamation mark mirrors the Spanish language's distinctive punctuation, adding a unique touch to the design.

The versatile logo is easily applied to various brand elements, including stationery, packaging, menu designs, loyalty cards, and more, ensuring a cohesive visual system across different touchpoints.

YATING LIU's rebranding project for Unicorn Taco showcases a thoughtful integration of design elements, cleverly incorporating college-related terms into the menu items. This approach ensures a unified visual system closely tied to the brand's essence, resonating with the target audience.

The project, initiated in July 2021 and completed in September 2021 in Beijing, China, reflects YATING LIU's meticulous research and creative approach in transforming Unicorn Taco's visual identity.

YATING LIU, a versatile graphic designer with a penchant for customized typeface and branding design, graduated from the School of Visual Arts. Her multicultural experiences in cities like Beijing, Hong Kong, and New York have shaped her distinctive and mature design perspective, as evidenced in the Unicorn Taco rebranding project.

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