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Xilin Gol Cheese Packaging

Xilin Gol Cheese packaging is a sensory design blending sight and taste, appealing to health-conscious consumers who value quality. The packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression. The outer shell is made of paper and plastic hollowed out, resembling a yurt, with a transparent plastic sheet printed with IP images of singing milk bars and slices of milk.

The inner case showcases illustrations of the Xilin Gol grassland scenery, reflecting the pure and natural grassland style. The square box design with top and bottom closure reveals a cheerful scene of the cheese family singing and dancing in the grassland when closed.

The project was completed in Hangzhou, China, on October 10, 2023. The design was awarded Iron in A' Packaging Design Award in 2024, recognized for its well-designed, practical, and innovative features.

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